by Hannah Zipf
Showfields store interior
Showfields store interior
LISTEN TO PODCAST EPISODE 1: "INSIDE RETAIL" WITH HANNAH ZIPF
Since 2010, America’s vibrant consumerism has gone digital, resulting in what some consider a retail apocalypse. As online shopping grows, legacy retailers like Sears and Macy’s are closing. But other trends are also happening. Perhaps the word apocalypse is being misunderstood. A better term is evolution. While legacy retailers are shutting their doors, online companies are opening storefronts of their own. Today, consumers are craving something new as physical stores create unique experiences and engagements with customers. Physical retail isn’t dying, but rather shifting beneath our feet.
Outside Showfields in Manhattan, NY
It's "The Most Interesting Store In The World"
Showfields immersive store experience
Customers at Showfields tour the house where they meet actors and travel through different rooms, each featuring art and sculptures by emerging artists. The products displayed correspond to the room themes.
Showfields and Naked are two modern store concepts that are leading today’s retail revolution.
Outside Naked in Manhattan, NY
Tranquil and intimate, Naked’s interior is a comfortable environment that feels like home. The consciously created store space features ceiling-to-floor windows that bring in natural light. The flexible retail system is designed to promote longevity and reuse through non-fixed structures.
Naked store interior
Naked store interior
Despite the seemingly irreversible rise of online shopping, the future of brick-and-mortar isn’t completely dim.